Swadeshi Mandi | This Independence Day, Adopt the Mantra : Vocal for Local | Marketing Interest Group, NITIE, Mumbai

This Independence Day, Adopt the Mantra : Vocal for Local       

                                                          

Maha Mandi is the socio-marketing maha event of NITIE. Maha Mandi is organised annually by National Institute of Industrial Engineering (NITIE), Mumbai and is a one of its kind event where the students take the business to the street where it actually belongs.

Maha Mandi gives the opportunity to the students to get a real time experience of doing business and learning the tricks of the trade. It involves all aspects of doing a business like understanding consumer behaviour, sales, presentations, relationship building etc.

                                                                                                                                                                                     

Emphasising on a self-reliant, or ‘Aatmanirbhar’, India, the government has asked that products not just be made in India, but also for the promotion of local brands, manufacturing, and supply chain. On the auspicious occasion of 74th Indian Independence Day, we the students of NITIE, Mumbai with the pioneering efforts of Mandi Sir and Marketing Interest Group (MIG) are here to promote 'VocalForLocal'.

In alignment to the concept, Myself, Anubhuti and Vivek chose to promote Foxnuts, also known as Makhane/Foolmakhane. Foxnut is a high value commodity also categorized as one of the few Superfoods commercially cultivated only in Bihar and certain parts of eastern India. 

 Bihar produces 90% of the world production of fox nut.

Makhanas are a perfect example of how looks can be deceptive. In spite of their extremely small size, they have several health benefits that make them a very good snack to munch on.

The health benefits are : 

1. Inflammatory properties : The flavanoids in foxnuts reduce the risk of cardiovascular risk and reduce inflammation

2. Slows down the aging process : Flavonoids also fights the free radicals and slows down the process of aging. 

3. Detoxifies Spleen : Spleen is a body part involved in the formation and removal of red blood cells. Fox nuts help in detoxifying the organ and function properly.

4. Maintains blood pressure : Rich in potassium, fox nut contains less of sodium and it is beneficial for people suffering from high blood pressure. 

5. Fights Infertility :  It improves the quantity and quality of the semen. Makhana is also considered good for the reproductive system.

6. Helps in Arthritis : Makhana is also good for people suffering from arthritis and other joint problems as it is rich in calcium.